The Agenda fashion trade show that was to take place late June will be cancelled this year.
This trade show takes place twice a year in Long Beach, once in January as a b2b show and once in June as a b2c show. The lack of participating clothing brands was what made the Agenda festival cancel the June show.
Agenda also cancelled the January show earlier this year, to hopefully make the b2c show in the summer a big hit. Unfortunately, plans fell through.
The Agenda Show has been ongoing since 2003, just starting as a small trade show with 30 brands, expanding up to over 1,000 brands, along with live music, and takes place three times a year in two different cities.
Long Beach Agenda was a hit in the previous years, as it ranged from just being an apparel trade show to a modern day hip-hop festival. Popular artists such as Lil Yachty, Denzel Curry, and Tyler, The Creator have performed.
The Agenda Show in Las Vegas is still taking place this year August 12-14 as a b2b trade show during Las Vegas Market Week. More than 10,000 buyers will be attending, making this one of the biggest events for Market Week.
Apparel brands big and small can register as a buyer for these events. More information can be found on their website at www.agendashow.com.
By: Celeste Basich