Large companies tend to have their own formula for success. The definition of success is – “ the accomplishment of an aim or purpose.” In our very own city of Long Beach, we can identify one of many successful brands – The Port of Long Beach. It is the second business port of the nation. According to POLB, each year the Port handles the following:
- More than 7.5 million 20-foot container units (TEUs)
- Cargo valued at $194 billion
- 82.3 million metric tons of cargo
- 2,000 vessel calls
Although the Port has faced challenges with cargo decline compared to last year for the summer, it still remains a successful brand, Active engagement throughout the company aids in achieving operational alignment.
Now, you may be wondering, what helps contribute to the Port’s success? A philosophy the port follows is what they call, “The 3 C’s – communication, collaboration and cooperation. At the recent TPM19 conference, Dr. Noel Hacegaba, Deputy Executive Director and Chief Operating Officer explained how the port has implemented these principles throughout the organization to benefit its stakeholders.”
When asked, by a JOC correspondent, “What role do you see ports playing in the facilitation of collaboration along the supply chain?” Dr. Noel Hacegaba responded, “With all the recent changes in the shipping line industry and the intensified competition that we see across North America and really around the world, port authorities today have to play an integral role. In the old days it used to be that the ports developed land, they developed land-based decisions that were optimal and the cargo would automatically come. This isn’t the case anymore. Port authorities today, have to have a holistic view. They have to have broadened their perspective that goes beyond the docks and looks at the end-to-end supply chain.”
It’s important to note that the Intermodal supply chain contributes to the American economy and supports jobs across the nation. The Port serves as an entry point for the movements of goods here in the U.S.
Do you have a POLB story? Let us know, we would love to hear. Please, leave a comment below or email us at lblnteam.com with the subject line POLB.
By: Alejandra Salgado